For us, delivering the right message to the right people at the right time is indisputably the main goal. We carry the values produced by our brands and the message they want to convey wherever they want to be, from Istanbul to Ağrı, from New York to Tokyo. Distances and time constraints do not prevent this. We share our clients' passion about goals, we also provide them with solutions by using the latest technologies brought by our era.
And more importantly, even our most experienced colleague works by renewing himself with the mentality of "I can improve even more". In this way, we can quickly adapt to every new development and build new structures without any obstacles. Moreover, we do not aim to be a service-only structure. Every Skala Media employees have the responsibility of being a solution partner. We ensure that the solutions we produce with this responsibility are experienced by clients in line with our goals.
The design is a word that has very deep meanings. We prefer to call this "brand specific solutions". Just as every brand carries a personality and has a unique life journey, it is important that all work done for that brand is "trailor made", not "fabrication". The way to come up with good ideas is to come up with a bunch of ideas and choose the best ones, the ones that are strong enough to say "here's for our brand". From macro/micro data to insights, from planning math to strategy, we work with the same care and ingenuity to measure the impact of every spent budget on our clients' business results. In order to design the most accurate plan, we conduct in-depth studies based on data, mastering media dynamics and business results. And as we said, we bring this to life with brand-specific works.